
JAKUB PTAČIN
MAKES CURIOSITY
HIS JOB
I uncover the potential of people and companies, and help them fulfil it.
Strategist, designer, entrepreneur, speaker and author.

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My activities
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About me
Originally a designer and marketer. i have a doctorate in marketing communication and forbes magazine has listed me on their 30 under 30 several times.
I worked as a designer for Etarget and Sygic, and then as an experience designer for Adobe, working on the Adobe Creative Cloud products.
I’m the founder and director of Studio Echt - Brand Experience Design Company. For two years, I was also the head of design for a startup incubator, CEAi. One of the companies we supported there, Healthmode, was successfully sold to the Canadian Mindmed MNMD (NASDAQ), MMED (NEO).
I came up with the second-hand store Nosene, which won the Via Bona award. I host and co-organise one of the world's best design conferences - By Design Conference.
With my lectures and workshops, I’m one of the most frequent guest speakers at Slovak conferences or in-company training programmes.
I co-founded the popular Bistro 24 on Štefánikova 24 in Bratislava, and Hikemates, the biggest hiking club and hiking-focused publishing house in Slovakia.
I promote my home region, Orava, through the Na Orave Dobre organisation, and my other company, Offseason, focuses on renovating and building places that encourage peaceful tourism. In Námestovo, I host my own talk show, which has had an audience of over 2,500 people in the past.
Instead of writing me a long email or calling me, I’d much rather you just come on a hike with me. Cook me some aglio e olio, gift me an oak board, come surf with me, or ask me about the best places to go in Orava.I want to get in touch! -
Books
My first book, 53 pokusov ako byť lepší (53 attempts to be better) became an accidental bestseller.
In addition to two books of essays, I have published two children’s books: a Goral fairy tale which aims to preserve this unique dialect; and Kto preskáče Roháče (Who Can Jump Over Roháče), intended to teach children about staying safe in the mountains.
If you own any of my books, thank you!I want to order! -
Newsletter
The newsletter i’d like to read - and that’s why i write it.
Originally, I used to send a weekly newsletter of about 500 words (3 minutes of reading), with a link to a good book for those who wanted to know more. Currently, I only send it out occasionally.
If you want to sign up for my newsletter, just submit your email. It’s free. -
Consulting
CHANGE OF PERSPECTIVE AND A FRESH PAIR OF EYES.
My perspective on your problems in the field of brand building, communication setup, marketing, business ideas or visual identity.
Business consultation for an established company/brand
1 x in-person meeting
1 x supplementary questionnaire
1 x presentation of results
The output is a one-page summaryOrder€1,850
without VATBusiness consultation for a new idea
1 x in-person meeting
1 x supplementary questionnaire
1 x presentation of results
The output is a one-page summaryOrder€1,150
without VATAny kind consultation while hiking
1 x joint hike of my choice
1 x presentation of results
The output is a one-page summaryOrder€850
without VATBrandtruth™ strategy Framework
1 x in-person meeting
1 x supplementary questionnaire
1 x workshop
1 x presentation of resultsOrder€5,000
without VATCompanies and organisations that I’ve helped:
I met Jakub Ptačin in 2022, when designing the strategy for our company Soficreo. We needed a pair of “outsider” eyes to take a look at our company, and, given Jakub’s experience working for other clients, we trusted his perspective. We gained many useful recommendations through the process and the final output was extremely valuable.The period spent creating our new strategy was perfectly structured, even as we got caught off guard by the war in Ukraine. We were able to react to the situation very quickly, in part thanks to Jakub, with a new project called SchoolToGo. Pavol Riška
CEO Soficreo & SchooltogoJakub is the kind of designer, idea maker, and strategist that is rare to find. He works differently - he implements fresh sparks of ideas into reality at a speed I can’t comprehend. His innovative attitude to work was the reason we reached out to him, to help us with our two key acquisition campaigns: student campaign with Gizka and the “Freedom to Ideas”. Jakub is a person close to me, personally and in terms of his values, who’s got his heart in the right place and loves what he’s doing - and this can definitely be seen in the results. Milada Halová
Marketing & Brand Director Raiffeisen Bank a Tatra bankaWe invited Jakub to help us set up a new corporate communication strategy and subsequently define new design materials. Jakub handled the complex assignment brilliantly and we’re very happy with the result. What I liked the most about the collaboration was his innovative thinking, the connection to art, and, at the same time, his pragmatism and the ability to focus on solving essential issues without the unnecessary bullshit. Pavel Baslík
Marketing Director Lucron GroupDuring the whole brand creation process, I felt sure that Jakub knew what he was doing. He proactively led the project but also kept a degree of openness to any feedback or changes. I would work with him again. Matúš Polakovič
CMO MoneyhoonWe had a chance to work with Jakub when redesigning our brand identity and we couldn’t have made a better choice. We were 100 % satisfied with the final proposal. The new slogan perfectly communicated what we’ve been trying to say for years but didn’t know how. :-) Petra & Slávka
Founders Athleeya -
Speaking
I GIVE TALKS FOR MY OWN ENJOYMENT, AND FOR MONEY.
FOR 2,000 PEOPLE, IN THE NATIONAL THEATRE, OR IN YOUR CONFERENCE ROOM.For each paid presentation, I can give one or two free presentations that I find meaningful. Thanks to my clients, I have already given dozens of them. I’m grateful for the support of Tatra banka, O2, SPP, Polus, Ypo, Deutsche Telekom, Digitálne univerzita and many others.
I host panel discussions, conferences, or internal company events.
Talks currently in my catalogue:How to prevent burnout
OrderThe importance of little things
OrderBuilding soft-skills
OrderWhy you’re not a self-made man
OrderA tailor-made presentation for your event
I'm interested -
Contact